YouTube & Music Online Culture Study
Discover the evolving landscape of digital soundscapes with this in-depth YouTube music culture study. This course explores how YouTube has transformed music discovery, fan engagement, and cultural expression online. Dive into the trends, algorithms, and communities shaping the music industry in the digital age.
What You’ll Learn
- The impact of YouTube on global music distribution and access
- Understanding music subcultures, fandoms, and creator communities
- How recommendation algorithms influence taste and trends
- Analyzing viral music content and its lifecycle
- The role of monetization, copyright, and digital rights
- Case studies on iconic YouTube music moments and channels
- Future directions of music culture in the age of AI and short-form content
Requirements
- No prior experience in music or media studies required
- Interest in digital culture, music, or social media
- Access to YouTube and basic online tools
Course Description
This YouTube music culture study examines how YouTube has redefined the way people engage with music and each other. You’ll explore everything from fan-driven music edits to the rise of YouTube-native artists. Through videos, discussion, and research projects, you’ll gain insight into the digital spaces where music lives and evolves.
We’ll investigate how platform dynamics like the algorithm and creator economy shape what music goes viral, and how identity and cultural narratives are constructed through audio-visual content. The course will also highlight key shifts in how communities organize, remix, and recontextualize music to reflect modern digital identities.
By the end, you’ll be equipped to critically engage with music as a cultural force in the digital era, with a particular focus on YouTube’s role as both a media platform and cultural archive.
About the Instructor
This course is led by a media sociologist specializing in digital culture, online communities, and platform studies. Their work focuses on how people use media platforms to create, share, and shape culture.
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