Description
Lean Marketing: More leads. More profit. Less marketing.
Lean Marketing for High-ROI Lead Generation — a practical, step-by-step course that shows business owners, marketers, and founders how to attract more qualified leads, increase conversions, and maximize profit while spending less on marketing activities.
Course Overview
This course condenses modern lean principles and proven digital-marketing tactics into a compact, actionable program. You’ll learn how to map customer value, remove wasteful marketing activities, prioritize high-impact experiments, and scale the channels that deliver measurable ROI. The curriculum focuses on repeatable processes, simple analytics, and low-cost experimentation so you can test, learn, and grow without bloated budgets.
Who Should Enroll
- Small business owners and solopreneurs who need more leads without hiring large agencies.
- Growth marketers who want a systems-oriented approach to lead generation and conversion optimization.
- Product managers and founders seeking predictable, measurable customer acquisition.
- Marketing teams looking to reduce waste and focus on the highest-return activities.
What You’ll Learn (Learning Outcomes)
- How to design and prioritize lean experiments that reveal which channels actually convert.
- Techniques to generate and qualify leads using low-cost content, funnels, and automation.
- Conversion optimization practices to lift lead-to-customer rates and reduce CAC.
- Simple analytics and dashboards you can implement in days (not months).
- How to create a repeatable growth playbook that scales with your budget and team.
Course Modules & Detailed Syllabus
- Module 1 — Lean Marketing Foundations: Value mapping, defining your ideal customer profile, hypothesis-driven marketing.
- Module 2 — Rapid Channel Experiments: Low-cost experiments across content, search, social, and partnerships.
- Module 3 — Conversion & Funnel Optimization: Landing pages, lead magnets, persuasion triggers, A/B testing essentials.
- Module 4 — Automation & Lead Nurture: Email sequences, segmentation, scoring, and affordable automation stacks.
- Module 5 — Measurement & Scaling: Lightweight KPIs, dashboards, cohort analysis, and when to scale vs. iterate.
- Module 6 — Playbooks & Case Studies: Real-world lean marketing playbooks you can copy and adapt.
Instructional Format
The course combines short video lessons, downloadable checklists, templated email sequences, and hands-on exercises. Each module includes a step-by-step mini-project so you build tangible marketing assets and metrics as you progress. Suggested pace: 4–6 weeks (self-paced).
Key Benefits & Outcomes
- More qualified leads from channels you can afford.
- Higher conversion rates through proven optimization tactics.
- Lower marketing waste and clearer decisions about where to invest.
- A documented, repeatable acquisition playbook your team can use immediately.
Frequently Asked Questions
- Do I need prior marketing experience?
- No — the course is practical and built for beginners and experienced marketers who want a lean process.
- What tools will I need?
- Basic tools for landing pages, email (any inexpensive provider), and Google Analytics or similar for measurement. Templates are provided.
- Will I get templates and playbooks?
- Yes — complete templates for lead magnets, email sequences, experiment trackers, and dashboard examples are included.
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