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Master qualitative research methods for marketing to gain deeper customer insights and improve strategies.
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Handbook of Qualitative Research Methods in Marketing : Second Edition
Master qualitative research methods for marketing to gain deeper customer insights and improve strategies.
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| Authors | Cele Otnes, Russell W. Belk |
|---|---|
| Language | English |
| Format | |
| Size (MB) | 8.53 MB |
| Rating | ⭐️⭐️⭐️⭐️⭐️ 4.362 |
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