Google Analytics 4 (GA4) Essential Training

Description

Google Analytics 4 Essential Training

Google Analytics 4 Training helps you unlock the power of data-driven decision-making by mastering the newest analytics platform from Google. Whether you’re a marketer, business owner, or web analyst, this essential course equips you with the skills to analyze performance, optimize campaigns, and measure success with precision.

Course Description

Welcome to Google Analytics 4 (GA4) Essential Training — the ultimate guide to understanding and implementing GA4 effectively. This course provides a step-by-step walkthrough of the new GA4 interface, event-based tracking, reporting tools, and real-world applications that transform data into actionable insights. You’ll discover how to configure GA4 for websites and apps, interpret key metrics, and leverage Google Tag Manager for seamless tracking setup.

Throughout this training, you’ll gain hands-on experience in building detailed reports, connecting GA4 with Google Ads, and analyzing user behavior to improve marketing performance. With clear explanations and practical examples, this course ensures that even beginners can confidently navigate GA4’s new ecosystem.

What You’ll Learn

• Understand GA4’s event-based tracking model and setup process.
• Implement and customize GA4 properties for websites and apps.
• Use Google Tag Manager to manage tags efficiently.
• Integrate GA4 with Google Ads and Search Console.
• Analyze traffic sources, user engagement, and conversion events.
• Create insightful custom reports and dashboards.

Requirements

• Basic understanding of digital marketing and analytics.
• Access to a Google account for Analytics setup.
• Familiarity with website or app management (recommended but not required).

About the Publication

This course is part of Expert Training’s Professional Digital Marketing Series, created by certified analytics professionals with years of experience in Google marketing platforms. Since 2018, Expert Training has helped over 6,000 learners enhance their digital skills with high-quality, affordable learning resources and guaranteed career growth support.

Explore These Valuable Resources

• Google Analytics Official Site
• GA4 Setup Guide by Google
• Google Tag Manager

Explore Related Courses

• Google Marketing Masterclass
• Digital Analytics for Beginners
• Data Visualization Essentials
• SEO Training and Strategies
• Pay-Per-Click (PPC) Mastery

By the end of this Google Analytics 4 Training, you’ll be equipped to collect and interpret valuable data insights that enhance user engagement, drive conversions, and strengthen your digital marketing strategies. With practical exercises and clear guidance, you’ll confidently implement GA4 in real business scenarios and make informed marketing decisions backed by data.