Digital Product Management: Managing Product Development, Launch and Support

  Digital Product Management: Managing Product Development, Launch and Support

Digital Product Management: Managing Product Development, Launch and Support is a comprehensive course designed to help you master the entire lifecycle of digital products — from concept to launch and beyond. Learn how to transform innovative ideas into market-ready digital solutions that deliver lasting customer value and business growth.

Course Overview

This course provides a strategic and practical understanding of modern digital product management. You’ll explore how to identify customer needs, define product roadmaps, prioritize features, collaborate across teams, and measure success after launch. Whether you’re a product manager, startup founder, or part of a development team, this course equips you with tools and frameworks to manage every phase of a product’s journey effectively.

Key Learning Objectives

• Understand the full digital product lifecycle — from ideation to post-launch optimization.
• Develop actionable product roadmaps aligned with business strategy and customer needs.
• Apply agile and lean methodologies for faster product iteration and delivery.
• Coordinate effectively between design, engineering, and marketing teams.
• Measure KPIs and use analytics to improve product performance and customer satisfaction.
• Plan and execute successful product launches and manage ongoing support operations.

Course Benefits

By completing this course, you’ll gain the confidence to manage digital products throughout their entire lifecycle. You’ll be able to bridge the gap between technical teams and business stakeholders, making you a valuable asset in today’s fast-paced digital economy.

Explore These Valuable Resources

• ProductPlan: What Is Digital Product Management?
• Atlassian Guide: Agile Product Management
• Mind the Product: What Is Product Management?

Explore Related Courses

• Product Management Courses
• Agile Courses
• Marketing Courses
• Project Management Courses
• Digital Transformation Courses

Who Should Enroll

This course is ideal for aspiring product managers, entrepreneurs, software developers, UX designers, and business strategists who want to understand how to manage digital products efficiently. It’s also valuable for professionals seeking to transition into product management roles or improve cross-functional collaboration within their organizations.

With the guidance of expert-led modules, real-world case studies, and actionable tools, Digital Product Management: Managing Product Development, Launch and Support prepares you to lead successful digital products from idea to ongoing market success.