Description

Customer Behavior Analysis with SQL and Tableau Course

Customer Behavior Analysis with SQL and Tableau is a complete training course that teaches you how to extract, analyze, and visualize customer data to understand purchasing trends and drive business decisions. Learn how SQL queries and Tableau dashboards work together to reveal valuable customer insights — essential skills for marketing analysts, business intelligence professionals, and data strategists.

Course Overview

The Customer Behavior Analysis with SQL and Tableau course blends data analytics theory with practical, hands-on exercises. You’ll start by mastering SQL for querying databases, performing segmentation, and identifying key behavior metrics such as purchase frequency, churn rate, and lifetime value. Then, you’ll move into Tableau, where you’ll design interactive dashboards that bring data stories to life for executives and stakeholders.

What You Will Learn

• How to write advanced SQL queries to analyze customer demographics and behavior patterns.
• Methods to join, filter, and aggregate data across multiple relational databases.
• Best practices for visualizing insights using Tableau charts, maps, and interactive dashboards.
• Creating automated reports to track customer acquisition, retention, and satisfaction.
• Real-world project: building an end-to-end customer analytics workflow using SQL and Tableau.

Who Should Enroll

This course is ideal for marketing professionals, data analysts, and business managers who want to transform raw data into meaningful customer insights. Even if you’re new to data analysis, the step-by-step approach will guide you from SQL fundamentals to advanced Tableau visualization techniques.

Explore These Valuable Resources

• Tableau Official Training Resources
• Mode SQL Tutorial for Analysts
• Kaggle Public Datasets for Practice

Explore Related Courses

• Data Analytics Fundamentals
• Mastering SQL for Data Analysis
• Tableau Dashboard Design
• Business Intelligence Essentials
• Data Visualization Techniques

Course Benefits

By completing this course, you’ll gain the confidence to analyze and present customer behavior data that drives growth strategies. You’ll be able to identify high-value customers, predict churn, and optimize marketing campaigns using data-driven insights. The combination of SQL and Tableau skills you’ll acquire is in high demand across industries, making this course a strong addition to your professional portfolio.

Conclusion

The Customer Behavior Analysis with SQL and Tableau course empowers you to turn customer data into business intelligence. From data extraction to visualization, every module builds your analytical thinking and storytelling abilities. Enroll today and start making data-driven marketing decisions that truly impact business success.