Google Analytics 4 (GA4) Essential Training

Google Analytics 4 (GA4) Essential Training

Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available-from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.

Modules

0. Introduction
01. Google Analytics 4 (GA4) vs. Universal Analytics
02. Set Up and Installation
03. Google Analytics Fundamentals
04. Intro to the User Interface and Reports
05. Filtering and Segmenting Data
06. Lifecycle Reports
07. User Reports and Events
08. Analysis Hub
09. Configuration Basics
10. Conclusion