Mindmasters: Data-Driven Science of Behavior Change

Discover the psychology and analytics behind lasting transformation in this comprehensive behavior change data science guide. “Mindmasters: Data-Driven Science of Behavior Change” blends behavioral psychology with machine learning and real-world data to decode how habits are formed, sustained, and shifted for positive outcomes across industries like healthcare, marketing, education, and workplace productivity.

What You’ll Learn

• The cognitive science behind habit formation and change
• Quantitative methods for behavior tracking and analysis
• Machine learning models applied to human behavior
• Using nudges, feedback loops, and incentives effectively
• Designing and testing data-driven behavioral interventions
• Real-world case studies in digital health, edtech, and business

Requirements

• Basic understanding of data science or psychology
• No coding required, though familiarity with analytics tools is a plus
• An interest in human behavior and transformation through data

Book Description

This behavior change data science book empowers readers to understand and influence behavior using evidence-backed strategies. The book introduces core psychological theories, such as the Transtheoretical Model and Self-Determination Theory, then connects them to modern data practices.

With a practical lens, readers explore how data-driven interventions are used in therapy apps, marketing personalization engines, classroom engagement platforms, and employee wellness tools. Each chapter breaks down complex concepts into actionable insights, supported by interactive frameworks and analytic templates.

Whether you’re a data scientist, educator, therapist, or team leader, “Mindmasters” equips you to become a more informed architect of behavior design and measurement.

About the Authors

Written by interdisciplinary experts in behavioral psychology, data science, and design thinking, this book draws on extensive academic research and real-world application, making it ideal for both professionals and advanced students.

Explore These Valuable Resources

• BehavioralEconomics.com – Key Theories & Tools
• Nudge: Improving Decisions About Health, Wealth, and Happiness
• Behavioral Data and Machine Learning Research

Explore Related Courses

• Data-Driven Psychology
• Behavioral Analytics and Decision Making
• Digital Health Intervention Design
• Data Science in Education
• Habit Formation Strategies for Product Teams